10 Reasons Why Your Website is Not Ranking on the Top in Google

You may have a good looking website developed by expert developers, but if your website is not
having a good rank and people are not able to find you on the Google, you will not get any
benefits.
As a web development and digital marketing agency, our potential clients asked these types of
questions to us many time. They want to know the reasons, why their website is not on the first
page of Google.
Google is the number one search engine in the world and it provides a heavy traffic to many sites
on the internet so it is very important to have a good website ranking in the Google search
results.
If you have a website and it is not having a good rank in Google search result then you should
read this whole article. This article will help you to understand the reasons behind your bad
ranking, and you can explore most common issues with your website and how to you fix it to
increase your site ranking.


1. New Website
If you have a brand new website then it may happen that it is not indexed in search engine. Getting indexed in search engine generally takes some time. Search engines index new websites automatically. It means your website is ranked but there is no guarantee of ranking on the first page for specific keywords. If you want to check your website has been indexed or not, go to google and type “site:yorwebsiteaddress” and hit enter. You can see all the indexed pages of your site. If no search results are found, your site hasn’t been indexed. You can also submit your site manually.

2. Poor Page Load Speed
A good user experience is a very important factor because it impacts website ranking. If your website takes more time to be load in a browser than it is a bad signal because visitor has to wait until your page is completely loaded. A website contains images videos, animation and gifs these all stuff should be optimized properly. Optimization helps to reduce the page load time. Slow loading pages increase the bounce rate, that’s why your website should be properly optimized.

3. Meta Tags
Meta tags are used to provide Metadata of our website to search engine. Every single page of your website has its own set of Meta tags and it should be optimized properly to describe the content on that page to Google. If your Meta tags are irrelevant to page content then it will be the cause for lower search ranking.

4. Responsive and Mobile Friendly Design
The design is an essential part of any website. Website design should not be out of date. If you want to give a better user experience to your visitors then you should be more creative. You should develop an attractive layout. It will help to grab the attention of page visitors and you can convince them to click on any pages. But if your website is not Mobile Friendly or Responsive then it will harm your google ranking. Your website should be compatible with all screen sizes.

5. Weak or Poor Content
Content is the king for any website. You need to provide quality content to your readers. Content should be relevant and attractive enough because weak content can be the cause  for big bounce rate. Google consider the time and interactions from visitors. You should never publish duplicate content to your website because Google can find the duplicate content very easily and will punish you by reducing your ranking.

6. Targeting Wrong Keywords
Keywords are the words and phrases that people use to search in search engine for a specific topic. Keywords are most important things for ranking web pages in google. Google use these keywords to rank the web pages. You should do proper keyword research for your website. If you are using most common keywords for your website you can’t rank your website on top in search result because your competitors already used these keywords for ranking their site. You should focus on long tails  keyword not on the single word because it has already a high competition. Just do your proper research and find some suitable keywords for your website which have a high search volume and low
competition.

7. No Sitemap
A sitemap is an important file. in this file, all the web pages of your website are listed. Google read this sitemap file to know about the organization of your site content. It helps the search engines to crawl your website properly. If your site is new you must create a sitemap.

8. No Social Media Presence
If you have a website but you are not using social media to promote your site, it could impact your search engine ranking. Social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+ give us the opportunity to promote and share our website. It will give a positive sign to the search engines.

9. Backlinks
Backlinks play an important role to rank your site in search engine. Backlinks are the links that point back to your website. All backlinks are not equal you should only focus on creating quality backlinks because the quality is more important than quantity. You can earn backlinks by guest posting on a high ranked blog

10. Search Engine Friendly Links
Every page of your website contains a unique link it is called permalinks. Permalinks of your website should be search engine friendly. All permalinks should contain a keyword that is related to your website. It should not contain any number and irrelevant word in the permalink. When you change your site link you will lose your rankings. You should avoid changing these links unnecessarily.

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